Serendipity Studio specializes in sewing and stitchery patterns that have a vintage vibe with modern appeal. Each design is skillfully created to provide professional results every time with thorough instructions and expert tips. We know that everyone has their own style and what better way to express that than with custom clothing and accessories? Our patterns include a collection of photographs showcasing multiple variations to help you do just that.

Clothing patterns are offered in a range of seven sizes with advice on how to customize them to your unique measurements. Our paper patterns include large tissue sheets for the pattern pieces with the sizes nested so custom sizing among several sizes is easy to do. While most designs are shown sewn up in 100% cotton fabric, we do love to play around with other fabrics such as wool, linen, rayon, cotton voile/lawn, double gauze, knit, and twill to show how versatile the designs can be.

We have bag and accessory designs to fit your busy lifestyle. Bag patterns often include more than one size so you can choose what best fits your needs. Because using a rotary cutter, ruler, and mat are the most accurate way to get rectangles, strips, or squares, we do not include pattern pieces for these simple shapes. If any bag has specialized shapes, a large pattern sheet with those pieces are included at full size for easy use. 

If you love handwork, then our stitchery patterns are a perfect fit. Our embroidery patterns include full size images in a range of sizes ready to be traced and stitched by hand. The instructions not only include stitch illustrations and tips but also steps to convert the designs into applique to be added to clothing or accessories. The stitchery also stands alone well as framed art or other home decor such as a collection of pretty throw pillows.

Established in 2001, we have always strived to bring you the most creative and easy to use patterns in the industry. Our goal is for you to love your stitching, have the satisfaction of learning something new after working with our patterns, and feel the pride of creating something beautiful.


We're excited about our new adventure, KW Made!  We are now offering a limited number of finished items made right here in the Texas studio. Each item is carefully handcrafted to the highest standard so that you can enjoy them for many years to come.

We have started with a selection of custom bags and will be adding original jewelry designs and other accessories.


Kay Whitt

"Love what you do, and you will never work a day in your life."

In a nutshell, this quote describes exactly the way Kay feels about her work as a designer. After spending nine years as an elementary school teacher (creating in her spare time), she resigned from teaching and launched her pattern company in 2001. Kay has earned a reputation for her innovative designs and clear instructions, making her designs some of the most popular in the marketplace.

Kay resides in the great state of Texas with her husband, Keith, and a particularly sassy cockatiel, Bella. She is always busy working on something new and exciting and never tires of sharing her passion for design. To see what Kay is up to, visit her at, follow her @sewkay on Instagram, kayserendipity on Pinterest, or join her Facebook fanpage at Sew Serendipity.